The comment "I love the smell that hits you as soon as you walk into this place" sums up the core appeal of Kevin Gillespie's restaurant, where nearly everything is cooked in a wood-burning oven or over a wood-burning grill. But what really sets Gillespie's efforts apart is that after "the terrifically sourced ingredients" are cooked over wood, "He plates them in a way you would expect to see in a more refined New American restaurant." Woodfire Grill has been hugely popular since Gillespie's appearance on a hit television program (some estimate business has increased tenfold), but the extra workload hasn't had a negative impact on the cooking or a "staff that is knowledgeable about the food" they are serving.