While reviewers are willing to travel long distances for a meal, it is rare to read comments like "I drive from Madison (80 miles away) just to eat here" when the topic is dessert. But this local institution makes the case that "there is no better way to showcase Wisconsin's terrific dairy products" than with frozen custard. Besides chocolate and "their signature vanilla," each day Kopp's offers two custom custards, ranging from the exotic red velvet cake to the more traditional butter pecan. Always crowded, the "unique modern architecture" makes the experience all the more unusual. They also serve a full menu of fast food.