The road to success in the food industry is traveled by restaurateurs who correctly calculated that people will pay more for an ordinary item if the quality is substantially improved. In this instance, Danny Meyer felt that he could charge a premium for a fast food-style hamburger if he used a higher-quality grind of meat. Well his gamble paid off, and a few short years later, you can now enjoy "juicy and beefy-tasting burgers." The Shack also offers hot dogs and bratwursts, plus beer, wine and frozen custard.